Nissan in Hot Water, Mexico

Nissan buildss the third manufacturing complex in Mexico and the second in the state of Aguascalientes. The complex is the result of a $2 billion investment to increase manufacturing capacity needed to satisfy the high demand for Nissan vehicles

The new complex will be located to the south of Aguascalientes, near the airport, and will be 2.5-times larger than the existing plant. During its Phase 1, it will produce 175,000 compact vehicles per year. Nissan will create 3,000 direct jobs and generate approximately 9,000 indirect jobs. Furthermore, the complex will include a supplier park and a quality proving ground.

“The magnitude of Nissan’s commitment to this new automotive complex is without par. With this investment, we will be able to increase our manufacturing capacity from over 600,000 units per year, to more than 800,000 units by the close of 2013, continuing our record setting production rates in Mexico.

Nissan Motor Co. arrived in Mexico in 1959 as a vehicle importer. In 1961, it established Nissan Mexicana, S.A. de C.V. to import and distribute automobiles.

It was in May 12, 1966, when Nissan Mexicana started its car manufacturing operations at Ciudad Industrial del Valle de Cuernavaca. It became the first Nissan automotive plant outside of Japan. A second complex in Aguascalientes was founded on November 13, 1982, to produce, components and stamping and, as of 1992, vehicles.

To this date, both plants have produced jointly over 7 million units. In 2011, Nissan produced more than 600,000 units, a historic record for the domestic industry.

Also in 2011, vehicle export operations reached more than 400,000 units exported to more than 100 countries, a number that demonstrate the untapped potential that could be realized once the new facility begins operating.

Nissan Mexicana has led the Mexican market for three years in a row and reached 25.5 percent market share, with 117,824 unit sold so far in calendar year 2012 (January-June). This represents an increase of 18.2 percent compared to the same period in 2011.

Nissan and Japan Times

Uh, I missed what "Hot Water" Nissan is in???

J.R.

...located to the south of Aguascalientes.

Sorry for the confusion. I'm supposed to be studying figurative language, which included puns. I think in English, but maybe not in Spanish, "hot water" quaifies as a pun.

Totally cool video.