"So people who care know that they're getting a good price and that *everyone* gets the same price. When someone goes for the deal of the lifetime, I explain our "sale price" and that it is there for everyone and that my best and dearest customers pay that. I also tell them that "hey, look, I want us to be friends, the last thing I want is to see you walk into the store and think 'oh, jeez, here we go again'" and they actually get that. I have had a few hagglers, mostly foreigners, who couldn't grasp the concept that they weren't *more* special than everyone else, but it is always fun saying "sorry, this isn't for sale" or, my tried and true method - "It's $500" "I'll give you $400" "I'll take $600" "You just said it was $500!" "Yes, but I didn't know we were haggling, so I'm raising the price" "You can't do that!" "I just did, or do you want to stop now and take it for $500?" "What about $475?" "How about $525?" "Fine, I'll take it for $500". Or, when a guy I know can afford it says "I've got a lot of money and I plan on buying a lot of stuff" and I say "oh, good, you can afford this, because all of my poorer customers can" or when they say "I want a better price" and I'll say "oh, I'm sorry, this may be too expensive, let me show you something you can afford" and they say, with much indignation "well, money isn't the issue, I can afford whatever I want!!!" and I say "Oh, good, then we're set".
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^^^ This guy is awesome