1,463,632,361 Is the number of people with online access according to https://www.internetworldstats.com/stats.htm
Asian Users alone make up 580 Million.. This site is never going to attract huge numbers of Asian followers.
Now consider all those other none english speaking users..
Now consider that there are some 80 million online websites..
Now consider All those that never use online forum sites..
Now consider all those 'people' you wouldn't want to join an online forum site..
Tot it all up and I don't think 40,000 suddenly seems so bad does it?? Or is it just me?