Unknown to the clients, the Express Design service was actually a futuristic experiment: the studio had developed “artificial design intelligence” to create unique logos and was trying it out in practice. A fake designer persona dubbed Nikolay Ironov was created, supplied with a portfolio page.
RT News
Nicolay's Page
Interesting!
I wonder if the clients would have scoffed at the designs or ideas if they knew it was AI at the time?
I imagine there are some small business owners that would get a kick out of knowing it had AI had designed their logo.
Jun 28, 2020 @ 14:04:01
