@LuckyCharms Said
Well if he's a brand then where's the plain label?
Unless he's got a trademark registered than he's probably SOL. He's just pissed because she's horning in on his business. It's called competition in a free market.
Well, he does have the trademark registered:
https://tess2.uspto.gov/bin/showfield?f=doc&state=4009:81hc49.2.2
And the domain name:
https://www.nakedcowboy.com/
And of course he has the copyright on the "look and feel," which he actually has by default and doesn't have to register.
He's not pissed because she's horning in on his business - he's pissed because she is illegally using his name and image for her own profit and diluting his brand in the process.