Think it's generally known that us guys don't find the bag o' bones brigade all that appealling and it's a gal issue.

There's always been this sort of thing in the fashion world though

The thing is couture models are really skinny, but couture is a collection of a limited amount of pieces that only the super rich can afford and tbh the super rich are skinny.

Catalogues and magazines have always used smaller girls because they tend to draw the eye to the garment rather than the body of the model and there is less chance of her looking 10lb bigger on camera.

A curvy body draws the eye of both men and women taking the attention away from the item they are trying to sell.

Its just business and not real life. We should not confuse what makes clothes look good to what makes a person look attractive.