Mattuna said:
she doesnt really have one just wedding cakes and stuff
well if she is doing wedding cakes then that is her USP, the big supermarkets don't do things like that and neither (to my knowledge) do the chains
I am assuming she has done her market research? business is not something that should be entered into unprepared. There has to be a gap in the market for what she wants to offer. Or very little of what she offers in the town she decides to set up in.
the best advice for anyone wanting to set up in business is you have to offer something different.