Forum Index > Business & Finance > Marketing & Advertising
>> Product Placement in Magazine Editorials
Reply to Topic
Search Topic
Subscription
Author Message

New Post! Dec 27, 2007 @ 21:44:42#1
jihanemo

Recruit
11 points


Send PM


26/F/Brookyln, New York
Join Date: Dec 2007

How should I go about getting my products featured in a magazine's editorial section? Specifically, I'd like my products featured in a celebrity glossy - a section that shows celebrities wearing my products. I don't know anything about product placement in magazines. Have any advice? Who would I contact at the magazine? What should I send them? How do I address them? Is product placement in celebrity glossy REALLY really "paid advertising" though it's supposed to be free? How do I go about doing this?

jihanemo last visited December 27, 2007
0 Kudos   

New Post! Dec 27, 2007 @ 21:55:11#2
pete

Über-Monkey
59728 points


Send PM


21/M/Falkirk, United Kingdom
Join Date: Jan 2005

Give the Magazine tonnes of cash!


My Site

pete last visited June 26, 2008
0 Kudos   

New Post! Dec 30, 2007 @ 02:35:59#3
tacorat

Meister
1004 points


Send PM


36/M/Shanghai, China
Join Date: Dec 2007

jihanemo said:
a section that shows celebrities wearing my products.


If you can afford celebrities to model your products, don' t be greedy... hire a marketing specialist or contact the editors directly.


Shanghai Web Design
Cheap Laser Pointer
tacorat last visited June 30, 2008
0 Kudos   

New Post! Apr 04, 2008 @ 18:53:43#4
jskel

Apprentice
41 points


Send PM


71/M/Franlin,
Join Date: Apr 2008

I'm not sure what you mean by editorial section.

Some of the best advertising you can get is free. It's called press releases. I suggest you google "press releases" and learn all you can. Obviously, if you are selling ball bearings you won't send a release to Woman's Day but if you are selling something with universal appeal you should use the shotgun approach. There are several businesses whose primary mission is to distribute your press releases to the proper publications. They will even write them for you.


Peace be upon you.

jskel last visited April 05, 2008
0 Kudos   
Reply to Topic<< Previous Topic | Next Topic >>

Top

TFS Time: Sun 20 Jul 2008 06:45 am CDT
Copyright © 2004-2008 Funky Llama Productions, LLC   |   Home   |   Contact   |   Privacy Policy   |   Terms of service
Proudly hosted by Liquid Web

 
The Forum Site - Your premier source for everything